By BuildYourHomeBiz.com

You know those companies that boast that they can increase

your hits significantly, and for free?

Like many sparkly-eyed hopefuls online, I once used a

traffic-generation service. My blissful daydreams included

visions of $10,000 cheques arriving in the mail, after

hordes of eager customers pushed and shoved for the

opportunity to throw their money my way.

Too bad it didn't quite work that way.

Oh, these services *did* provide me with traffic. In fact,

I got hundreds of extra click-throughs to my website. But

I didn't get one single sale. It was absolutely maddening!

What went wrong?

It was actually very simple. These traffic-generating

services were meant to do exactly that: generate traffic.

They do their jobs, but they don't necessarily give you

TARGETED traffic, which is what you want. And they

certainly can't help you with your website or your

products.

Some of these traffic services require their members to

click through a certain number of links - in return,

members also get a certain number of click-throughs to

their own sites. These people are only trying to

accumulate as many click-throughs as they can. They're

generally not interested in what you offer.

When it comes down to it, the only types of 'hits' that

mean anything are those that come from REPEAT VISITORS to

your site. Your visitor may view 3 pages one day ... then

come back a day, a week, or a month later and read a few

more.

Why the focus on repeat visitors?

For one thing, trust is a big reason people buy. Repeat

visitors get to know you and your site; after spending

time there, they'll begin to develop a "relationship" with

you. When they trust you they're also more likely to buy

from you.

Now, if you're certain you're getting quality traffic and

you STILL have zero or few repeat visitors, then you need

to take a good, hard look at your website. Are you giving

them a reason to come back? Do you offer valuable content,

a discussion board, or other incentives or rewards?

Remember that it's QUALITY that counts, not quantity. Make

your visitors WANT to return to your website. Instead of

trying to accumulate as many hits as possible, concentrate

on getting INTERESTED prospects to visit. And, of course,

offer great products. Do all three and you're well on your

way to increasing your online profits!

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ABOUT THE AUTHOR:

Angela's website www.buildyourhomebiz.com features tutorials, tips, and articles on starting and

building an online income. Sign up there for her popular free ezine, The

Netrepreneur's Notebook, which offers real information from real

people who make money online!